How I did Twitter for Indie Hackers

In August 2019 I took the lead on posting to the Indie Hackers Twitter account from a community perspective. I did about 95% of the tweets that went out.

This is my story, I published it originally here.

I’ll tell you the truth. I was worried at first. Maybe I would post the wrong thing. Or make some stupid mistakes. I was apprehensive about representing the Indie Hacker brand. 😬

Turns out it’s been alright.

• I started with 20k+ followers, within 18 months it got to around 65k.
• We were averaging around 600k impressions per month. In May we hit 3.5 million.
• I don’t really track anything else specifically, though I do keep an eye on number of comments and likes.

I’m pleased with the progress, I haven’t measured it against anyone else, but I did a talk on it recently, so I thought I’d share how I’ve done things.

Twitter can be an extension of your community

I went into Twitter with a pure community focus.

It matters how you look at something. I threw my so called ‘marketing hat’ far away and focused in on what I could do to help the community. I didn’t want it to be about ‘marketing’ and pulling people into the Indie Hackers websites.