Community is increasingly becoming responsible for more types of community generated content. Perhaps in the past, the majority of our content was contained within forums, blogs and social. These days, depending on the team set-up, we need to widen our thinking of the content we could create.
People’s needs are complex and we are all increasingly pulled in multiple directions. The reality of what this means for community builders is that we need to create multiple versions of our community content.
That event they were so excited about, but didn’t attend?
The talk that seemed great but they’ve never watched?
That podcast they want to listen to, but haven’t quite managed it?
That course that they were so excited about but didn’t get past the first section?
People lack capacity and community is not always a priority
We should stop kidding ourselves. People live busy lives with other priorities. We have to be honest with ourselves. People don’t have time or capacity to consume everything.
Most content also lacks real substance or takeaways. This doesn’t make it bad, we all take learnings from content in very different ways. The experience of hosting, speaking, participating and organising is hugely important for community building too.
When we build community we should also build (sustainable) processes that respect people’s time. 10% of members may be happy to spend time consuming, digestible summaries are for the 90%.
How can we create digestible summaries?
Here are some ideas:
- Use event AI tools to summarize automatically audio
- Highlight forum and chat discussions
- Start discussions based on one shared idea or quote
- Create social media posts or informational graphics
- Encourage shared note-taking
- Repurpose lengthy forum discussions
- Create detailed podcasts, talks or event summaries
Actually, the funny thing is this newsletter was started as a way to summarise many thoughts and ideas that I wanted to share.
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