Community is the Business

Community is at the heart of everything I do. To be community-led is to have community at the center of our decisions. We cannot be truly community-led unless our business decisions are aligned with the community.

This is my thesis. And it’s easier said than done.

It’s why I call myself a ‘Community Executive Officer’. I’m a CEO led by the community. I listen, respect and am inspired by the people. It doesn’t mean I do what they tell me. It means I act with care and ethics.